Job Description

Digital Marketing Specialist

We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. Location: Nashville, TN (open to hybrid or onsite) W2 Pay: $30-$50/hr + We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements.

Key Responsibilities

• Set up, manage, and optimize tracking tags using Google Tag Manager across various digital properties.
• Implement and manage Facebook Pixel, Google Analytics, and other tracking tools to ensure accurate performance measurement.
• Develop and manage digital marketing campaigns, including paid search, social media ads, and display ads.
• Collaborate with web developers to ensure proper tag implementation and troubleshooting.
• Create reports and dashboards to track key performance indicators (KPIs) such as traffic, conversions, and ROI.
• Conduct A/B testing to improve ad performance and conversion rates.
• Work closely with cross-functional teams to support marketing initiatives and ensure proper attribution across channels.
• Stay up-to-date with the latest trends and best practices in digital marketing, analytics, and tracking technologies.

Requirements Qualifications

• 3+ years of experience in digital marketing, with a focus on tag management and performance tracking.
• Proficiency in Google Tag Manager, Google Analytics 4, and Meta Pixel (Facebook/Instagram).
• Strong understanding of conversion tracking, attribution, and event tagging.
• Experience managing campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.
• Familiarity with paid media strategies, including PPC, social media ads, and retargeting.
• Excellent problem-solving and troubleshooting skills, especially regarding tag and pixel implementations.
• Strong communication skills and the ability to explain technical concepts to non-technical stakeholders.
• Experience with A/B testing, campaign optimization, and performance reporting.
• Knowledge of HTML, JavaScript, and web development basics is a plus.

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