Job Description

Search Engine Marketing Operations - Senior Associate Search Engine Marketing Operations Senior Associate will be responsible for managing marketing campaign execution for U.S. Card's Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Associate will be the expert in Google/Bing and any other relevant platforms and will stay in-tune with all Paid Search updates and best practices. Responsibilities Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization Daily management of search campaigns from planning & execution to analysis and reporting Carry out campaign management tasks including: optimization, budget control, and forecasting Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools Solid understanding of performance marketing, conversions, and online customer acquisition Ability to work with high-performing teammates, as well as partners across the enterprise Comfortable working with large data sets in Excel / Google Sheets as well as familiarity with common performance marketing metrics Basic Qualifications Bachelors' degree or Military experience At least 2 years of experience in Paid Search Engine Marketing At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms At least 1 year of experience analyzing and evaluating campaign performance At least 1 year of experience in project management Preferred Qualifications At least 3 years of experience in Search Engine Marketing with responsibilities overseeing high volume and multi-million dollar media budgets At least 2 years of experience in project management At least 1 year of experience using Skai or SA360 platforms At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com. Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). #J-18808-Ljbffr Capital One

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